What is CrackIt?
CrackIt is your e-commerce analytics dashboard. It shows you how your business is doing (Result), why it’s that way (Diagnostic), and what you can do about it (Actionable). All in one place, without exporting spreadsheets.
How it works
Section titled “How it works”- Pick the period you want to analyze in the date selector (top right).
- Every screen shows that period’s data instantly.
- CrackIt always compares against the equivalent previous period, so you can see whether you improved or got worse.
Where to start
Section titled “Where to start”Pick the area you care about. Each section groups the related articles.
Metrics4 articlesConversion funnel4 articlesChannels and ads3 articlesPeriods and comparisons3 articles
What makes CrackIt different
Section titled “What makes CrackIt different”- Color system with meaning: Result metrics (red/green) tell you how you did, Diagnostic ones (purple) tell you why, and Actionable ones (orange) tell you what to optimize today.
- Complete conversion funnel: follow the visitor’s path —Session → Cart → Checkout → Purchase— and spot exactly where people drop off.
- Real channel comparison: not just how much each channel sells, but its ROAS and CAC, so you know which is profitable and which drains budget.
- Honest comparisons: always against the equivalent previous period, and we never show you an incomplete day that leads to wrong conclusions.
What metrics it measures
Section titled “What metrics it measures”| Category | Metrics |
|---|---|
| Result | Total sales, orders, new customers, revenue |
| Diagnostic | ROAS, average order value (AOV), customer lifetime value (LTV), customer acquisition cost (CAC) |
| Actionable | CTR, CPC, CPM, conversion rate |
| Funnel | Total conversion, cart abandonment, time to first purchase |
| Channels and ads | ROAS per channel, CAC, CPA, channel comparison |