Diagnostic metrics (purple)
These tell you the why behind results: ROAS, average order value, LTV, CAC. Always in purple to distinguish them from result metrics. These need context — a high ROAS can be good or bad depending on your margin.
These tell you the why behind results: ROAS, average order value, LTV, CAC. Always in purple to distinguish them from result metrics. These need context — a high ROAS can be good or bad depending on your margin.