What is CAC?
Customer Acquisition Cost: how much you spend in marketing to get a new customer. Compare it with LTV to know if your business is scalable. If LTV is $5,000 and CAC is $500, you have a healthy business.
Customer Acquisition Cost: how much you spend in marketing to get a new customer. Compare it with LTV to know if your business is scalable. If LTV is $5,000 and CAC is $500, you have a healthy business.